This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Elfsquad Product Configurator Plugin


Manufacturer or supplier of complex modular products? The Elfsquad Product Configurator makes you money and saves you money on your marketing, sales and operations processes. Now simply embedded in your WordPress site!

WordPress plug-in

This plugin embeds the Elfsquad Product Configurator in the product pages of your website. The configurator is optimized for usage by customers, that do not have substantial product knowledge. Guided selling techniques guide your customers towards their perfect configuration.

Solutions for sales

68% of B2B buyers prefer to find their information online and on their own (Forrester) . The world is online, bring your company to the web!

  • Make customers configure even the most complex products, like machinery, installations and whole production lines
  • Use guided selling techniques to ensure that customers without substantive product knowledge still make their optimal configuration
  • Cutomize the UI with custom CSS and re-use your excisting CAD-drawings for 3D visualization
  • Embed our WordPress plugin in all your products pages
  • Complete omni-channel support: Make customer buy online or via sales reps or resellers
  • Insights: Know who your customers are and collect data

Read more

Solutions for sales

Offering becomes fun again! Up to 87% lead-time reduction realised in quoting.

  • Create beautiful quotation documents in minutes
  • Automated knowledge rules replace exhausting calculations and thick catalog books
  • Create your quote directly at your first customer conversation

Read more

Solutions for operations

How great, only flawless orders in production! We realize 0% error margin in production orders.

  • Flawless sales orders are synchronized to your ERP, your saleschannel automatically feeds your factory!
  • The initiator for standardization through all business processes
  • Automatically generate CAD drawings, using parameterized models

Read more


The Elfsquad Product Configurator is world’s first 3D Plug & Play product configurator, that is not only optimized for usage by your customers on your WordPress website but also for your own sales reps or resellers.

  • Set-up without coding
    • Set-up done by commercial talents instead of programmers
    • Fastest set-up time
  • Best integration of guided selling you will find
  • Out-of-the box support for resellers and customers
  • Native support of your existing CAD-drawings
  • Integrate with all your existing business applications using our SDK
  • Completely cloud- and browserbased, fully responsive and optimized for mobile data

Read more


  • WordPress plugin embedded in a website
  • Customer’s UI in desktop mode
  • Customer’s UI in desktop mode
  • Customer’s UI in responsive mode
  • Seller’s UI (Not accessible via the plugin, login in the Elfsquad Management System required)
  • Example of quotation document (Not accessible via the plugin, login in the Elfsquad Management System required)


  1. Upload the plugin files to the /wp-content/plugins/plugin-name directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Use the Elfsquad Config. screen to enter your Elfsquad Configurator URL
  4. The plugin will now contact the Elfsquad API Server to retrieve the product lines in your configurator.
  5. The Elfsquad Product Configurator snippet pops-up on the page editor
  6. Use the snippet on your product pages to embed the configurator. Select the concerning product line from the “Product” dropdown and set-up other settings.


How do I get the Elfsquad Product Configurator?

Send us a message or request a demo on our website. From there on, we will see what the Elfsquad Product Configurator can mean for your company.

Will I be able to customize the UI?

Yes. In the settings, you’re able to pick a primary and a secondary colorset.

Not enough? We also left some space for custom CSS, which can customize the full UI.

In the future we will provide more options for designers. You can also request design features.

Is it mandatory to show prices in my configurator?

No, you’re able to switch prices on/off per product line.

Will I be able to track perfomance of the configurator?

Yes, we integrated with Google Analytics. You can for instant keep track on behavior on your website and the Elfsquad Product Configurator or get insights in conversions.

What is the flow of a configuration?

Flow of configurations:

  1. Users make a configuration. There are 3 types of users: Customers, resellers or own sales reps
  2. Customers may automatically or manually get a quotation document emailed.
  3. During all stages (quotation making, quotation submitting and order placing), the quotation may be synced with ERP.
  4. Once the quotation is accepted, the processing of the order is taken over by ERP
  5. When you opt for a CAD integration, CAD-models of the configuration are automatically generated.

Set-up of configurator:

  1. All sellable products are synced from your ERP, PDM or other business application or are entered manually
  2. Configuration models of all your products are made in our configurator

Will the Elfsquad Product Configurator integrate with my other business applications?

Yes, the configurator is written using a public API. Using our SDK, integrations can be made with any imaginable business application.

We also have some standard and standardized integrations. Standard integrations are plug & play, standardized integrations need to be customized.

Standard integrations:
– Exact Online
– Autodesk Inventor

Standardized integrations:
– Ridder iQ
– JD Edwards
– Exact Globe
– Dynamics NAV & AX
– Infor
– Thinkwise

Can the Elfsquad Product Configurator operate stand-alone, without integrations with other applications?

Yes it can. It has it’s own database.

Can you tell me some technical details about is the Elfsquad Product Configurator?

Of course, here we go:

  • The application itself and the database is hosted in MS Azure on 5 places worldwide.
  • The application is written on a public API: It can be fully integrated with any application using our SDK.
  • The application is fully browser based: No system administration required
  • The UI for customers (which may be placed in your website) is fully responsive
  • The application is updated weekly
  • We guarantee support on these browsers:
    • Windows:
      • Chrome
      • Firefox
      • Edge
    • MacOS:
      • Chrome
      • Firefox
      • Safari
    • Android
      • Chrome
      • Firefox
      • Edge
    • iOS
      • Chrome
      • Firefox
      • Safari


July 27, 2018
Used multiple product configurators in the past, no one is as easy to set-up as this one. Also great support from developers. 3D models give the configurator a real astonishing look.
Read all 1 review

Contributors & Developers

“Elfsquad Product Configurator Plugin” is open source software. The following people have contributed to this plugin.


“Elfsquad Product Configurator Plugin” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “Elfsquad Product Configurator Plugin” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Embedding the Elfsquad Product Configurator Online Showroom UI