Growmatik – Marketing Automation and Personalization

Description

Growmatik automates your marketing and personalizes your customer experience across their journey by highly-personalized web pages, emails and popups.

  • Automate all marketing activities in one dashboard
  • Discover the customer journey
  • Segment audience based on behavior and interests
  • Personalize website content as unique as your visitors
  • Send the right email to the right audience at the right time
  • Display highly-targeted and more personal forms and popup

>> Growmatic is totally free during the beta stage. Use it to delight your customers with personalized experiences, build solid relationships and drive conversions. Get started for free!

What is Growmatik?

A robust marketing automation solution that utilizes user types and behavior to personalize your message for every touchpoint (emails, popups, website content) – and all this syncs up with each other.

Marketing tools currently on the market are disconnected and fragmented and address only on one or two touchpoints. And the majority of the available tools are simply not natively integrated with WordPress/WooCommerce.

Growmatik is the meeting point between personalization, marketing and automation in WordPress. It’s a marketing solution that uncovers user behavior, stages and attributes of their journey on a website and uses this information to automatically deliver personalized emails, popups, website content and more.

Discover the customer journey

Find out your conversion funnels in a second. Discover the marketing activities that lead to the most sales, your most dedicated customers and what promotes growth.

Check your website performance through 5 main dimensions to get detailed info about what your users did within that dimension.

You have 5 dimensions to look through your funnels:
Location → Source → Landing Page → Subscription channel → Purchased Products

Learn more about the customer journey in Growmatik

See the overall performance in main dimensions

  • Top traffic locations
  • Top traffic source
  • Top landing Page
  • Top subscription channels
  • Top purchased products

Track specific segments based on singular or compound dimensions

Sort your customer journey by a single factor:

  • Sort by location
  • Sort by source
  • Sort by subscription channel
  • Sort by landing page
  • Sort by product

Or sort by a combination of factors

  • Sort by location + landing
  • Sort by Location + source + landing
  • Sort by product and subscription method

Segment your audience and build automations based on user behavior and interests

Segment people based on more than 50 attributes and behavioral patterns across their journey in your website (personal, referral, in-site activity, email activity, shopping activity, …)

It only takes two simple steps to begin automating any marketing activity: If X Then Y. Build without code, implement without strain and schedule without postponing.

Learn more about automations in Growmatik.

Use the widest variety of conditions to target with your automations.

Automate geolocational content

Geolocation condition allows you to create automations based on the physical location of visitors.

Automate for different devices

Create automations for specific device types such as desktop, mobile and tablet.

Automate based on date and time

  • Specific date
  • A period of time
  • Time of day (morning, noon, evening & night)

Automate based on referring source type

  • Search engines
  • Social media
  • Domain
  • UTM parameters

Automate based on WooCommerce customer behavior

Target users based on behaviors such as

  • Scrolling in page
  • Showing no activity (away)
  • Spending total time of …
  • Abandoning Cart
  • Signing up
  • Purchasing a product
  • Reaching a specific order count

Automate based on a specific page

Target a specific page on your website with your automation.

Personalize your WordPress website as unique as your visitors

Personalize your website for each niche segment of your audience. Show users their own version of your website tailored to their stage, behavior and preferences.

  • Use the powerful Growmatik page personalizer to personalize text and graphics in your page based on your condition criteria.
  • Personalize all parts of the page including header, menu, body and footer.
  • Unlike usual personalization you are not limited to edit the existing content. Add and remove text, image, button, video, social icons, blog or products.
  • Use a variety of dynamic elements that will be replaced by your visitor’s attributes.

Learn more about content personalization in Growmatik

Send the right email to the right audience in the right time

Send beautiful and personalized emails based on customer behavior.

  • Set your rule to send an email when the specified conditions are met.
  • Create your email from the ground up with Growmatik’s powerful email builder
  • Or choose one of the preset email templates for different purposes such as lead generation, discount campaign, slipping users and more.
  • Add dynamic elements such as recipient name and coupons to further personalize your email.

Learn more about email automation in Growmatik

Display highly-targeted and more personal forms and popup

Use behavioral targeting to boost engagement and achieve higher conversion with your popups.

  • Set your rule to trigger a popup with the specified conditions such as the time-pass or exit intent.
  • Create your popup from ground up with Growmatik powerful Popup maker
  • Or use one of preset email templates for different purposes such as lead generation, discount, cart abandonment, giveaway, event and more.
  • Add dynamic elements such as a coupon and the user’s first name to highly tailor your popup.

Learn more about personalized popups in Growmatik

Automate page redirects for custom funnels

Define custom redirects for specific segments of your audience such as a specific location or source.

Get humanized attribution & analytics reports

Measure how well your marketing automation is performing and receive actionable info so you can make informed decisions about your marketing campaigns.

Use built-in analytics without relying on Google Analytics.

  • Site Visits > Guest Visits, Lead Visits, Customer Visits
  • Audience growth > Guest Count, Leads Count, Customers Count
  • Site activity > Page views, Top Sources, Top Landing Page, Top UTM, Top Countries Top Keywords, Bounce Rate
  • Shopping activity > Top Sales, Top Purchased products

Get individual performance reports for each of your automations including the important metrics needed to assess your automation.

Built natively for WordPress. Works seamlessly with your theme or page builder

  • Gutenberg
  • Elementor
  • Divi
  • WPBakery
  • Fusion Builder
  • Muffin Builder

Unify your entire marketing arsenal within one single platform

Save both effort and money by utilizing an all-in-one marketing tool instead of being weighed down by dozens.

Eliminate extra marketing legwork and narrow your focus on growing revenues and expansion.

Growmatik is an alternative for:

  • Google Analytics
  • Mailchimp
  • Mandrill
  • Optimizely
  • Google Optimize
  • Intercom
  • Hubspot

    Growmatik

Growmatik is completely free of charge to use during its beta stage. Use it to discover growth opportunities throughout the customer journey, please your users through automated customized experiences, increase engagement and loyalty and boost sales.

Get started for free

More features

Sample possible sorting of customer journey

Sort by Location:

  • Canadians were mostly referred by Facebook
  • LandingX.html has been the most popular among Canadians
  • 400 of them signed up via the popup form
  • 23 of them have purchased your product.

Sort by source:

  • Visitors referred by Instagram have mostly ended up buying gloves and caps.

Sort by subscription channel:

  • Those who have signed up from Popup X registration form in the past week are mostly referred by the Black Friday discount campaign and ended up buying daisy flowers.

Sort by landing page:

  • In the past quarter those who have landed on Home.html are mostly from Austria and Germany
  • They were mostly referred by Google and Yelp websites
  • 3 of them have subscribed and
  • Nobody has purchased anything

Sort by product:

  • Users who have ordered landscape printing are mostly from China
  • They mostly visited directly without a referrer
  • They have mostly landed on page X
  • They tended to have checked out as a guest.

Sample possible sorting of customer journey based on compound factors

Sort by location + landing:

  • Traffic sources that sent Canadians who landed on LandingX.html were: 79% direct, 11% social, 10 %search
  • Channels in which they subscribed were popups and checkout form
  • Products they bought was Boots and Coats

Sort by Location + source + landing:

Users from India that are referred by Google search ads and arrived on landing page X have mostly bought the photo editing app.

Sort by product and subscription method:

Customers who have purchased Olive Lotion via the guest checkout are mostly referred by Instagram.

Works on pages, posts, and widgets

GDPR Compliant

About

Growmatik is a product of Hamburg-based company Artbees GmbH and the producer of the popular Jupiter X WordPress theme

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Compliance

  • In order to work with Growmatik, this plugin will load an external javascript file executor.growmatik.ai/if-then.min.js as a dependency. This file is needed to execute the service and actions that you have defined in Growmatik.
  • This plugin does nothing until you finish setup as explained in After activation section. You need an account on Growmatik.ai to integrate.

Screenshots

  • Dashboard Reports
  • Automation and Rules
  • Rule Creator
  • Rule Reports
  • Customer Journey
  • Template Selector
  • Popup and Email Builder
  • Content Personalizer

Installation

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Growmatik.
  3. Install and activate the Growmatik plugin.

Manual installation

  1. Upload the entire growmatik folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Growmatik plugin.

After activation

  1. Visit the Settings > Growmatik menu.
  2. Register an account on Growmatik and provide your site URL.
  3. Read Terms of Use and Privacy Policy and accept.
  4. Your integration with Growmatik service is ready.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“Growmatik – Marketing Automation and Personalization” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.2.11

Released on 28 September 2020

  • Improved site loading and content personalization performance by loading the scripts asynchronously.
  • Added compatibility notice for caching plugins: We’ll let you know if we find out a plugin is not fully compatible with Growmatik and provide some ways to workaround the issues.

1.2.10

Released on 15 September 2020

  • Improve compatibility with some caching plugins, including SG Optimizer.

1.2.2

Released on 1 September 2020

  • Supports the ability to email the customers their abandoned cart contents, or display the cart contents on the visited pages using the Personalizer feature.

1.2.0

Released on 5 August 2020

This release contains a number of improvements to segment your visitors to personalize their visiting experience. New features include:

  • Deliver personalized content, popups and emails to customers who bought specific products, or products from a specific category;
  • Segment your customers based on their currency, payment method, and whether they purchased as a guest;
  • Target visitors that landed on a specific page of your site or visited specific pages for email marketing;
  • Find visitors that spent the most time on your website, or those being mostly active in specific days of week;
  • Run email campaigns for users that did not engage well with your previous emails for a chance to return them.

In addition, it is now possible to configure Growmatik to send emails from your own domain and brand. Visit your Site Settings in Growmatik dashboard for more information.

1.1.0

Released on 26 June 2020

  • 🎉 New: Segment your visitors based on more than 50 attributes and behavioral patterns. Available now in your Growmatik dashboard.
  • Fixed: Compatibility with a number of WordPress cache plugins and non-WordPress caching solutions.
  • Fixed: PHP notice when syncing posts and products list.