Microsoft Clarity


Clarity is a free web analytics tool that helps you see what’s working on your site and where people get stuck. With features such as session recordings and heatmaps, you’ll gain a deeper understanding of how your users interact with your site, and get clear insights on how to improve your design to grow revenue and increase user retention.

Session recordings allow you to examine user behavior as it happened. You’ll see where things are working smoothly and where your users drop off.

Heatmaps show you where your users clicked and scrolled, and how they moved around your site. You’ll discover which parts of the page drive the most engagement and which parts get less traffic.

Insights help you make data-driven decisions to streamline your design. Zero in on relevant user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling.

The metrics dashboard offers a visual overview of your site’s performance, popular pages, and insights about your users, such as where they’re from and which devices and browsers they use.

Privacy matters. By default, Clarity masks sensitive content such as personal user information before it’s uploaded. This means no sensitive text is ever sent to our servers.

Built to grow with your business. Clarity can scale to support even the largest websites, processing more than a petabyte of data from over 100 million users per month. And it won’t get in the way of your site’s performance.

Stop guessing and get Clarity. Setup is easy. You can start monitoring activity in minutes.

Take a super-quick tour of Clarity.


Installation has never been easier. No action is required on Clarity site.

The plugin is inclusive, you can create a new project or connect to an existing one whether you’re signed up or a new member.

Just install the plugin and start using Clarity on WordPress.

Installing the plugin

  • Log in to the WordPress admin panel. Select Plugins > Add New.
  • Search for Microsoft Clarity.
  • Select Install Now > Activate.
  • Open Clarity plugin from the NavBar.

Now you’re ready to connect to Clarity on WordPress.

Contact us

Contact us on for support.


What is Clarity?

Clarity is a user behavior analytics tool that helps you understand how users are interacting with your website. Supported features include:

  • Session recordings
  • Heatmaps
  • Insights

Why should I use Clarity?

Clarity helps you to better understand your users—what they like and what they don’t.

Some highlights:

  • Clarity is easy to customize to fit your business.
  • Data is analyzed and ready to view in near-real time.
  • Clarity won’t get in the way of your site’s performance.
  • There are no limits on the number of sites per account. Clarity can scale to support even the largest websites.
  • Clarity can process more than a petabyte of data from over 100 million users per month. T here are no traffic limits on these sites.
  • Insights, powered by AI and machine learning, help you analyze the user behavior efficiently and quickly.
  • No sampling.

How much does Clarity cost?

It’s free!

OK, so how does Clarity work?

Visit Clarity homepage for more info. You can also try a live demo to see sample session recordings, heatmaps, and more.

Check out more frequently asked questions and our documentation.


May 9, 2024
I’ve been a long, long time user of Google Analytics and it is a great tool, but this new offering from Microsoft, along with their “index now” plugin and all the new features in Bing webmaster tools is very, very impressive. Clarity was a breeze to install and setup, it quickly link to my Google Analytics and was processing site visotr data in minutes. Highly recommended and seems to have no discernable negative impact on site performance.
November 14, 2023
I have been doing analytics for years and this is a great plugin that gives great insights. I love the heatmap feature.
March 1, 2023 1 reply
Contrairement a ce qui est indiqué dans un autre commentaire, le plugin ne se contente pas d’ajouter le code de suivi. Il y a une super intégration des statistiques dans le tableau de bord de wordpress. Tout se synchronise parfaitement bien à l’administration lorsqu’on a crée un compte au préalable. Outil gratuit et très pointu, les données obtenues sont très utiles. Bravo
January 2, 2023
Es espectacular. Funciona muy bien, graba las visitas y, en definitiva, es la herramienta necesaria que yo creo que mejora las funciones que presenta hotjar en manera gratuita. Según dicen en Microsoft, tienen estas opciones: 1. Heatmaps2. Session Recordings3. Insights4. Unlimited Users5. Google Analytics Integration6. Customer Support
December 17, 2021
Having used Clarity before, I thought I’d try the plugin. Apparently, all you need to do for this one is to create an account for your website, then just drop the account key into this plugin. Sat around for ages waiting for it to show up inside the plugin, then realised that it was actually showing up on the account page on Microsoft Clarity. Not one for using plugins for plugins’ sake, I quickly deleted this plugin and dropped the plugin script into perfmatters (WP headers and footers can be used too). Nice idea, but seeing as you still need to logon to your Microsoft Clarity account to see the results, totally un-needed.
Read all 10 reviews

Contributors & Developers

“Microsoft Clarity” is open source software. The following people have contributed to this plugin.


Translate “Microsoft Clarity” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Fixed a cross-site scripting vulnerability.


  • Fixed some bugs and updated project settings so that only WordPress admins can change their Clarity project.


  • Bug fix for PHP versions older than 7.2.


  • Moved menu item to a more appropriate position.
  • Fixed the Setup Clarity notice always appearing for some users after setup.


  • Created a menu item for Clarity to be available for most WordPress users not just admins.
  • Users are now able to sign in to Clarity and view Clarity dashboard on WordPress without needing to go to Clarity site.


  • Ability to create a new Clarity project and connect to it on WordPress without needing to go to Clarity site.
  • Ability to connect to an existing Clarity project on WordPress without needing to go to Clarity site.
  • Abiliy to sign up to Clarity on WordPress without needing to go to Clarity site.


  • Minor fix.


  • Minor fix.


  • Minor enhancements.


  • Minor enhancements.


  • Update readme.


  • Minor enhancements.


  • Minor enhancements.


  • Bug fixes.


  • Compatability with the latest WordPress version (v5.7).


  • Details and Installation instruction updates.


  • Initial release.