Meta pixel for WordPress

Description

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

Installation

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

Enable sending events via conversion API
You must complete the Facebook Business Extension flow before enabling sending events via conversions API.
1. Go to settings page of the plugin.
2. Under, Meta Advanced Configuration, toggle the checkbox to enable/disable send website events to Meta using Conversions API

FAQ

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Conversions API?

You can find more information on the Conversions API.

Where can I find more information on Facebook for WordPress plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

Reviews

February 6, 2023
Still breaks the notifications and confirmations redirection with Gravity Forms. Reached out to Gravity Forms support, and they confirm there's still a bug with this plugin.
January 27, 2023
Plugin used to work fine but ever since mid 2022 seems to return PHP Errors for me and seemingly many other users based on support forums. Needs to be updated by author to make useful again.
January 25, 2023
All I want to do is post an add it has taken me 3 days, I have watched YouTube tutorials and I'm still prompted to do the same thing over and over over and over again. In many many many different directions. This should be a very straight forward process if I'm being forced to add this extension. It is wasting my time as a business owner I'm loosing potential leads. But by the look of the other reviews it seems like nothing is being done to fix the problem.
January 3, 2023
No support at all, plugin has been broken for over a year. Do not use, it will cause site error and slow you site down.
Read all 114 reviews

Contributors & Developers

“Meta pixel for WordPress” is open source software. The following people have contributed to this plugin.

Contributors

“Meta pixel for WordPress” has been translated into 27 locales. Thank you to the translators for their contributions.

Translate “Meta pixel for WordPress” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2022-10-31 version 3.0.8

  • Fix PII drop when converting Pixel payload to Conversion API payload
  • Rebranded the extension from Facebook pixel to Meta pixel

2022-08-02 version 3.0.7

  • Update Facebook Business SDK to v12.0.0
  • Added the ability to send website events using conversion API and OpenBridge Javascript. This can be enabled/disabled from the settings page.
  • Added ads metrics and insights on the settings page.

2021-08-30 version 3.0.6

  • Update Facebook Business SDK to v11.0.0

2021-03-10 version 3.0.5

  • Support for WordPress 5.7
  • Fixing pixel events for Contact Form 7 in WP >= 5.7

2021-02-17 version 3.0.4

  • Update Facebook Business SDK to v9.0.4
  • Validating, sanitizing and escaping plugin settings

2021-02-12 version 3.0.3

  • Adding nonce parameter to requests changing plugin settings

2021-02-09 version 3.0.2

  • Removing Guzzle dependency

2021-01-28 version 3.0.1

  • Support for WordPress 5.6
  • Adding banner for plugin review
  • Adding action_source parameter to Conversions API events
  • Update Business SDK to v9.0.3

2021-01-06 version 3.0.0

  • Adding Facebook Business Extension based configuration
  • Renaming to Facebook for WordPress

2020-12-08 version 2.2.2

  • Update Business SDK to v9.0.1

2020-11-04 version 2.2.1

  • Stop sending events for internal users
  • Fix Contact Form 7 integration bug, send events only on form submit success
  • Update Facebook Business SDK to v8.0.2
  • Requires PHP 5.6 or greater
  • Sending ViewContent Conversions API event from WooCommerce
  • Support for WooCommerce through Pixel and Conversions API

2020-08-14 version 2.2.0

  • Support for WordPress 5.5
  • Improved Conversions API event quality
  • Sending AddToCart and ViewContent events from Easy Digitial Downloads
  • New filter added before the Conversions API event is sent

2020-06-18 version 2.1.0

  • Support for WooCommerce through the Conversions API

2020-04-23 version 2.0.2

  • Support for WordPress 5.4
  • Fixing an Illegal string offset error with WP Forms
  • Fixing the event source url for Conversions API events

2020-03-23 version 2.0.1

  • Fixing an Undefined index error

2020-03-09 version 2.0.0

2019-12-02 version 1.8.0

  • Support for WordPress 5.3
  • Fix Gravity Forms confirmation redirect

2019-02-18 version 1.7.25

  • remove get_called_class from the codebase

2019-02-10 version 1.7.24

  • Fix for PHP 5.3
  • Fix the Util function
  • Fix Ninja Form

2019-01-29 version 1.7.23

  • Add Gravity Forms
  • Add Caldera Form
  • Add Formidable Form

2019-01-20 version 1.7.22

  • fix css asset error

2018-11-30 version 1.7.21

  • fix abstract static function

2018-11-28 version 1.7.20

  • Change plugin file name, Add Supports for MailChimp for WordPress and WP eCommerce

2018-11-20 version 1.7.19

  • Support php 5.3 onwards

2018-11-09 version 1.7.18

  • Fix translation and set the advanced matching on by default

2018-11-09 version 1.7.17

  • Fix Lead event

2018-11-02 version 1.7.16

  • Fix advance matching