Shopping Feed For Google


Shopping Feed for Google plugin provides seamless integration with Google Merchant Centre.

Our Experience

After working with 500+ stores and their Google Shopping campaigns, We realised, We need something better than all the options available.

Instant Sync with Google

You just link your WooCommerce Store with Google Merchant Center(Plugin helps you do it) and the Plugin does its job on its own. No need to submit Feed URL and set fetching frequency and other settings.
There is another benefit, Product updates don’t have to wait for Google to fetch the feed. Updates are pushed by the plugin to Google Merchant Center within a few mins of the update.

Promotions Feed for All or Specific Products

Now you can create Promotions Feed within Plugin for both, Specific and All Products
You can assign Promotions to Specific Products using Robust filtering and Bulk Edit features of the Plugin.

Robust Interface

Precise Management of Additional Values required by Google. You can Add Custom Labels, Google Product Categories, Product Condition, Age, Gender, Custom Product and many more values either in Bulk or product by product.

Advanced Filtering Options

by Vendor
by Product Type
by Tags
by Google Product Categories Applied
by Age
by Gender
by Promotions Applied
by Material Assigned
by Pattern Assigned
by Custom Labels Applied or not applied

When you are working on the addition of custom labels, google product categories, defining age and gender of products, you should be able to filter the products based on several parameters. This plugin provides you to filter the products on Above listed parameters…

Includes All variants

Now you can submit All the Variants of each product with their own SKUs and GTIN.
SKU will be submitted as MPN and Barcodes will be submitted as GTIN for each variant. This improves the number of impressions your products can get.

You can use Custom Titles and Descriptions For Feed only.

Second Image as Product Image and Additional Images

Now you can use the second image as product image as in many stores, first images are having actual backgrounds that Google does not like much.

SKUs As Product IDs

You can submit standard Product IDs. e.g. WC_US_xxxxxxxx_yyyyyyy
You get an option to select which will submit SKUs as product IDs.
You get an option to select which will submit Variant ID as product IDs.

Support for Additional Labels

Our Plugin allows you to add Shipping Labels (For Complex Shipping Settings), Return Policy Label (For Google Express’s Different Return Policy requirements), Ads Label (For Dynamic Remarketing Ads Filtering).

If you have any concern related to this plugin get in touch with us at


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Shopping Feed for Google plugin installation and setup steps:

  1. Upload the folder shopping-feed-for-google to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Click on ‘Shopping Feed for Google’ Menu added in the admin navigation
  4. Click on “Setup App” button
  5. It will redirect you to our Web-based Interface and open your session
  6. You will have to log in with your Google account which is associated with Google Merchant Centre
  7. Choose your Feed configurations and Request for generate Feed
  8. The plugin will automatically get products from your WooCommerce and Submit it to Google Merchant Centre.


How does it work?

This Plugin will allow us to Sync your Products from WooCommerce to Google Merchant Centre. We are using Content API which will sync your product updates within a few minutes.

Is there a trial available?

You will get 21 Days of the trial period which allows you to use all available features. After that, there is a charge based on Total Products available on your WooCommerce Store.

Support available?

We are proving one of the best Customer Support. Get in touch with us at


March 26, 2021
Really a good plugin to auto sync all your woocommerce products to google merchant centre. It will be great if they keep updating this plugin and I belive it wont give any load to my site
October 28, 2020
I've been using this plugin for my Shopify stores. I'm glad they extend their support for Woocommerce. I guess this plugin is the best in the market when it comes to shopping feeds.
July 28, 2020
I've just found out this plugin exists for WooCommerce, even though it is in Beta. I've just installed it on my website, and while it's too early to say if it has any bugs, I can relay my experience with Simprosys. I've been working with Shopify stores for the last 4 years and the Simprosys Google Feed plugin is hands down the best one I've worked with and the first plugin I'll have any client install. You can easily modify anything about the products directly in the feed. It uses Content API and changes are pushed to Merchant Center super fast. I really felt the need to have something like this for WooCommerce. So, in light of my previous interactions with this team I'll award them 10 for the ease of installation, 10 for features and interface, and 10 for support, as they've always been very helpful. I will report here with issues but so far so good.
Read all 3 reviews

Contributors & Developers

“Shopping Feed For Google” is open source software. The following people have contributed to this plugin.




  • We strongly suggest to upgrade your old version to 1.3
  • Fix issue with WooCommerce API
  • Fix curl timeout error


  • Added Conversion Tracking