Title: Simple SEO
Author: Pär Thernström
Published: <strong>August 22, 2010</strong>
Last modified: September 27, 2026

---

Search plugins

![](https://ps.w.org/simple-seo/assets/banner-772x250.png?rev=3712734)

![](https://ps.w.org/simple-seo/assets/icon.svg?rev=3712338)

# Simple SEO

 By [Pär Thernström](https://profiles.wordpress.org/eskapism/)

[Download](https://downloads.wordpress.org/plugin/simple-seo.1.2.0.zip)

[Live Preview](https://en-ca.wordpress.org/plugins/simple-seo/?preview=1)

 * [Details](https://en-ca.wordpress.org/plugins/simple-seo/#description)
 * [Reviews](https://en-ca.wordpress.org/plugins/simple-seo/#reviews)
 *  [Installation](https://en-ca.wordpress.org/plugins/simple-seo/#installation)
 * [Development](https://en-ca.wordpress.org/plugins/simple-seo/#developers)

 [Support](https://wordpress.org/support/plugin/simple-seo/)

## Description

Three fields on every post and page:

 * **SEO title.** The title in search results and the browser tab. Your headline
   says “About us”, search results say “About us: small batch coffee from Stockholm”.
 * **Meta description.** The summary search engines often show under the title.
 * **Discourage search engines.** For thank-you pages, test pages and anything else
   that doesn’t belong in Google.

Leave a field empty and WordPress does what it always did.

A few things just happen: link previews with the right title, description and image
in Slack, Mastodon, Bluesky and friends. Pages you keep out of search are left out
of the sitemap too. There’s a panel in the block editor, a box in the Classic Editor,
and the fields in Quick Edit. Using Yoast SEO or another big SEO plugin? Simple 
SEO steps aside.

No settings page, no scores, no “Go Pro” banners, no extra database queries. No 
nags. Okay, one small grey tip about Simple History.

No plugin makes a page rank. Good content does. Simple SEO hands search engines 
and shared links the title, description and image you chose, and asks search engines
to skip the pages you don’t want listed. That’s also all AI search needs from a 
plugin: no llms.txt, no “AI optimization”.

#### Back from the dead

Simple SEO is old. Like really old. It arrived on WordPress.org in August 2010 (
seven weeks before Yoast SEO!). Of the SEO plugins still maintained today, only 
All in One SEO is older. Then it slept from 2012 to 2026.

I woke it up mostly for myself: I wanted the SEO basics on my own sites without 
a plugin that asks for attention every time I log in. It stays small on purpose,
so feature requests often get “that’s a bit much for a plugin called Simple”.

No big company or investors, just one developer: me, the guy behind [Simple History](https://simple-history.com/).
With both active, every SEO change is logged: who, when, and what it said before.
I also make [CMS Tree Page View](https://wordpress.org/plugins/cms-tree-page-view/),
and the two work together too. If Simple SEO saves you time, [a donation](https://eskapism.se/sida/donate/)
keeps it going.

## Screenshots

[⌊A few SEO fields in the page sidebar of the block editor. That's it.⌉⌊A few SEO
fields in the page sidebar of the block editor. That's it.⌉[

A few SEO fields in the page sidebar of the block editor. That’s it.

[⌊See and edit the SEO of every page right from the Pages list, with Quick Edit.⌉⌊
See and edit the SEO of every page right from the Pages list, with Quick Edit.⌉[

See and edit the SEO of every page right from the Pages list, with Quick Edit.

[⌊The same column for posts, so you can spot the ones missing a description.⌉⌊The
same column for posts, so you can spot the ones missing a description.⌉[

The same column for posts, so you can spot the ones missing a description.

[⌊Works in the Classic Editor too.⌉⌊Works in the Classic Editor too.⌉[

Works in the Classic Editor too.

[⌊One setting: a default share image for link previews, in Settings → General.⌉⌊
One setting: a default share image for link previews, in Settings → General.⌉[

One setting: a default share image for link previews, in Settings  General.

[⌊With Simple History, every SEO change is logged: who, when, and what it said before.⌉⌊
With Simple History, every SEO change is logged: who, when, and what it said before
.⌉[

With Simple History, every SEO change is logged: who, when, and what it said before.

## Installation

 1. Go to Plugins  Add New Plugin, search for “Simple SEO”, install and activate it.
 2. Edit a page and open the “Simple SEO” panel in the sidebar, or the box below the
    Classic Editor.
 3. Optional: pick a default share image in Settings  General.

## FAQ

### What happens if I leave a field empty?

WordPress does what it always does: the post title, and search engines pick their
own description. On a front page that shows your latest posts, the Tagline is the
description.

### How long should the SEO title be?

About 50 characters, close to the page’s heading: the same words, with more to go
on. WordPress adds ” – Site name” after it (not on the front page), and Google may
rewrite titles that are long or don’t match the heading.

### Does “Discourage search engines” hide the page?

No. It asks search engines not to list it, and it’s up to them to honor that. Anyone
with the link can still open the page. It’s also left out of the sitemap.

### What makes a good default share image?

A wide picture, 1200 × 630 pixels, not your logo. It’s used in link previews when
a post has no featured image.

### I use Yoast SEO (or Rank Math, All in One SEO, SEOPress, The SEO Framework).

Then that plugin is in charge and Simple SEO outputs nothing. The fields stay, so
nothing is lost if you switch.

### What about AI search and llms.txt?

AI search uses the same basics as normal search: a page that can be crawled, with
a good title and description. As of 2026, Google doesn’t use llms.txt, so Simple
SEO doesn’t make one.

### Can I use WP-CLI, the REST API or filters?

Yup. The fields are post meta: `_simple_seo_title`, `_simple_seo_description` and`
_simple_seo_noindex`, in the REST API with `?context=edit`. Everything Simple SEO
outputs goes through a filter first. See [the hooks](https://github.com/bonny/WordPress-Simple-SEO/blob/main/docs/hooks.md).

### What happened to the menu label?

It’s still there for pages: in the Classic Editor box, and in Quick Edit on pages
that have one.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Simple SEO” is open source software. The following people have contributed to this
plugin.

Contributors

 *   [ Pär Thernström ](https://profiles.wordpress.org/eskapism/)

[Translate “Simple SEO” into your language.](https://translate.wordpress.org/projects/wp-plugins/simple-seo)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/simple-seo/), check
out the [SVN repository](https://plugins.svn.wordpress.org/simple-seo/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/simple-seo/) by 
[RSS](https://plugins.trac.wordpress.org/log/simple-seo/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.2.0 (September 2026)

 * Changed: the SEO title field in the block editor wraps onto a second line, so
   you can see the whole title while typing.
 * New: with CMS Tree Page View active, a page’s SEO title, description and menu
   label show in its page tree card, and Simple History events about a page link
   to it in the page tree.
 * Fixed: one wasted database query each time CMS Tree Page View loaded its page
   tree.
 * New: link previews use the post’s excerpt when it has no meta description, if
   you wrote one. Not an automatic excerpt.
 * Changed: a small or square share image, like a site icon, now gets the small 
   preview card instead of being stretched into a large one.
 * Changed: shorter help text under the fields. The details moved to the FAQ: how
   long the SEO title should be, what “Discourage search engines” does, and what
   makes a good share image.
 * New: on a local development site (environment type `local`), HTML comments mark
   where Simple SEO’s tags start and end in the page head, for easier debugging.
   Never on live sites.

#### 1.1.0 (September 2026)

 * Changed: no more checkboxes next to the SEO title, meta description and menu 
   label. Fill in a field to use it, empty it to go back to the default. Only “Discourage
   search engines” is still a checkbox. Text you had switched off with a checkbox
   stays off.
 * Changed: Quick Edit shows the menu label only on pages that have one.

#### 1.0.0 (September 2026)

 * The custom page title, a new meta description and a new “discourage search engines
   from indexing this page” setting are now stored as post meta that the REST API
   and WP-CLI can read and write (`_simple_seo_title`, `_simple_seo_description`,`
   _simple_seo_noindex`). Existing custom page titles keep working and move to the
   new field the next time the post is saved. Only logged-in users who can edit 
   the post see the fields in the REST API.
 * New: the meta description and “discourage search engines” (noindex) are output
   in the page head. With “Your latest posts” as the front page, the tagline is 
   the meta description.
 * Fixed: a custom page title on a static front page was ignored by current themes.
   It is now the whole title of the front page.
 * New: a “Simple SEO” panel in the block editor sidebar, with the same fields as
   the Classic Editor box. No more Classic Editor needed.
 * Changed: in the Classic Editor the fields moved from below the title into a “
   Simple SEO” box below the editor, with two new ones: a meta description and “
   Discourage search engines from indexing this page”. Each field has a checkbox,
   so you can switch a value off without losing it.
 * New: link previews. Open Graph and Twitter card tags, so links shared in Slack,
   iMessage, LinkedIn, Mastodon, Bluesky and Facebook get the right title, description
   and featured image. Developers can turn them off with the `simple_seo_link_previews`
   filter.
 * New: a default share image for link previews, in Settings  General  Simple SEO.
   Used when a post has no featured image.
 * New: with Simple History active, changes to the SEO fields show up in its log,
   with the old and new values and links to edit or view the page. Changes to the
   default share image are logged too.
 * New: an “SEO” column in the Posts and Pages lists, and the SEO fields in Quick
   Edit, so you can fix many pages without opening each one.
 * New: filters for developers to change the title, description, noindex and link
   preview tags. See the FAQ.
 * New: posts that discourage search engines (noindex) are left out of the WordPress
   sitemap (`/wp-sitemap.xml`).
 * New: when Yoast SEO, Rank Math, All in One SEO, SEOPress or The SEO Framework
   is active, Simple SEO leaves the page head to it, so there are no duplicate tags.
   The edit screen tells you which plugin is in charge.
 * Fixed: the Parent dropdown and the homepage and posts page dropdowns in Settings
   Reading showed the custom menu label instead of the page title.
 * On a site older than WordPress 6.6 or PHP 7.4, Simple SEO now pauses and shows
   a notice with a link to 0.3.5, instead of possibly breaking the site.

#### 0.3.5 (September 2026)

 * Back from the dead! The first update in fourteen years. Everything below is what
   the plugin needed after its long nap.
 * Tested with WordPress 7.1 and PHP 7.4 to 8.3.
 * Fixed: a page title or menu label box that was checked but left empty blanked
   the title or menu link. It now falls back to the normal title.
 * Fixed: the blog page could get the page title of the newest post.
 * Fixed: with “Your latest posts” on the front page, older themes could show the
   newest post’s custom title on the home page.
 * Fixed: when another plugin saved extra posts at the same time, they could get
   this page’s title and menu label.
 * Fixed: the fields are only saved by users who can edit the post, and HTML is 
   stripped from the values.
 * Fixed: translations loaded the wrong text domain. Translations now come from 
   translate.wordpress.org, so the old bundled translation template is gone.
 * Fixed: the fields were misaligned and cut off in the current WordPress admin.
 * Now requires WordPress 6.6 and PHP 7.4. On an older site? WordPress won’t install
   this update there, and 0.3.4 keeps working just like before.

#### 0.3.4 (October 2012)

 * Added: if post used on front page has a custom title, that title is prepended
   to the page title.

#### 0.3.3 (June 2012)

 * Fixed: it ran some SQL queries with errors in them when in admin

#### 0.3.2 (June 2011)

 * Fixed: No longer depends on get_post_meta to fetch the setting and title for 
   each page. Could take a long time and use a lot of queries on a site/installation
   with many pages.

#### 0.3.1 (October 2010)

 * added POT-file. Please translate! 🙂
 * probably something else that I can’t remember…

#### 0.3 (September 2010)

 * tried to compress the plugin space a bit.
 * prepare for translators.

#### 0.2 (September 2010)

 * Some text changes

#### 0.1 (August 2010)

 * It’s kinda the first version. Works fine for me. Let me know if it works for 
   you!

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## Meta

 *  Version **1.2.0**
 *  Last updated: **5 hours ago**
 *  Active installations: **300+**
 *  WordPress Version: ** 6.6 or higher **
 *  Tested up to: **7.1.2**
 *  PHP Version: ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/simple-seo/)
 * Tags:
 * [meta description](https://en-ca.wordpress.org/plugins/tags/meta-description/)
   [noindex](https://en-ca.wordpress.org/plugins/tags/noindex/)[open graph](https://en-ca.wordpress.org/plugins/tags/open-graph/)
   [seo](https://en-ca.wordpress.org/plugins/tags/seo/)[simple](https://en-ca.wordpress.org/plugins/tags/simple/)
 *  [Advanced View](https://en-ca.wordpress.org/plugins/simple-seo/advanced/)

## Ratings

 5 out of 5 stars.

 *  [  2 5-star reviews     ](https://wordpress.org/support/plugin/simple-seo/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/simple-seo/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/simple-seo/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/simple-seo/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/simple-seo/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/simple-seo/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/simple-seo/reviews/)

## Contributors

 *   [ Pär Thernström ](https://profiles.wordpress.org/eskapism/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/simple-seo/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://eskapism.se/sida/donate/)