Plugin Directory

WP Ad Guru – Banner ad, Responsive popup, Popup maker, Ad rotator & More

WP Ad Guru – Banner ad, Responsive popup, Popup maker, Ad rotator & More


An essential set of advertising and marketing tools for bloggers, website owners and marketers. As an ad management plugin, it has many advanced features to select optimal ads for various positions and pages. It supports ad codes from all kinds of ad networks including Google AdSense.
Show various types of ads, email subscription forms, affiliate links, special offers, videos or anything using banners, modal popups and popup windows. Show different ads to visitors from different countries by using a Geolocation tracking system. Show different things on different types of WordPress pages. Add multiple ads in the same place and display them as carousel-slider. Rotate ads based on the percentage you set. Easily collect leads on your website. This plugin is specially created to meet the needs and requirements of bloggers, website owners, marketers and developers.

======== FEATURES ========

Contents and Containers: Here, the contents are various types of advertisement and marketing materials. Contents are categorized based on the type of programming codes and input methods. This plugin has different ways of representing content to visitors. We call it Container( ad ). An ad contains different types of content.


There are 4 types of content

  • HTML
  • Image
  • iFrame
  • WYSIWYG TinyMCE editor


There are 3 ways of representing your ad or marketing content to the visitors.

  • Banner
  • Modal popup
  • Popup Window

Zone: This plugin has another type of container that contains banner ads. We call that Zone. A Zone can contain multiple banners, in that case, banners are shown as a carousel. You can show a zone to any place on your website using a widget or adding PHP code to your theme files. Also, you can insert a zone automatically into some places on a page.

CONDITIONS ( Display Rules )

Type of WordPress pages: You can load different ads to your websites based on the type of visited pages. The types of pages are below.

  • Home page
  • Single page
  • Individual single post
  • Individual page
  • Individual single post of a custom post type
  • Posts
  • Pages
  • Post of a custom post type
  • Any kind of archive page
  • Category archive page.
  • Specific category archive page.
  • Tag archive page.
  • Specific tag archive page.
  • Custom taxonomy archive page.
  • Specific custom taxonomy term.
  • Author archive page.
  • 404 page.
  • Search result page.
  • Posts that contain a specific category, tag, or any other custom taxonomy term.

GeoLocation: This plugin detects visitors’ GeoLocation by tracking IP addresses. You can show some special ads only to the visitors of a targeted country.


  1. Automatic – Modal popup and Window popup ads are injected automatically into the pages. For Banner ads, you can choose places and types of pages to insert ad Zones where you will set Banner ads. Right now you can inject ads automatically to the following places.

    • Before Post
    • Between Posts
    • After Post
    • Before Content
    • After Content
    • Before Comments
    • Between Comments
    • Before Comment Form
    • After Comment Form
    • Before Footer
    • After Footer
  2. Widgets – By using widgets you can set zones to sidebars to show banners.

  3. PHP Code – by adding PHP code to your theme files you can show a zone or a single ad.
  4. SHORTCODE – Use a shortcode in post content to show a zone or a single ad.

======== FEATURES IN DETAILS========

HTML Content –

You can put any HTML and JavaScript and any SHORTCODE provided by other plugins.

  • Ad code that you get from ad networks like Google Adsense.
  • Product-embedded code of affiliate networks like Amazon.
  • Any SHORTCODE provided by other plugins.
  • Any video embedded code like YouTube, Vimeo or Daily Motion videos.
  • Embedded code like Google map, Facebook page likebox, Twitter feed, Instagram feed, etc.
  • Social share & like buttons code from social networks like Facebook, LinkedIn, Twitter, Google Plus, etc.
  • Custom HTML/JS code as you need.
  • Convert your visitors into subscribers by using newsletter signup form of Email Marketing Services like MailChimp, GetResponse, AWeber, MailPoet, Drip, Hubspot, Marketo, ConvertKit, Infusionsoft, ConstantContact, MailerLite, CampaignMonitor, ActiveCampaign, Emma, Pardot, iContact, TotalSend, Customer.io, FeedBlitz, etc.
  • You can also use custom HTML forms as well as use shortcodes to add other form plugins such as Gravity Forms, Contact Form 7, WPForms, Formidable Forms, etc

Image Content – Show an image with a link to a webpage. Provide any image URL or choose from the media gallery or upload from your computer.

iFrame Content – Embed any webpage using iFrame type content

WYSIWYG Content – You will get a TinyMCE visual editor to create any custom output you need.


Popups are a good marketing tool, they are impressively high-converting. A web page with a modal popup typically gets more conversions than other pages without a popup. An excellent feature of WP Ad Guru is Modal Popup. This is also a modal popup plugin for WordPress websites. You can also call this plugin a popup maker or popup builder. It allows you to add a highly customizable lightbox.

  • Unlimited Popup – Create and manage as many popups as you want
  • 100% Customizable Popups
  • Responsive popup – Popups can be responsive so that they are easily viewable on mobile devices
  • Control Size – Set various sizing options like width, height, max-width, min-width, max-height and min-height in units of ‘px’ or ‘%’ to make your popup fixed-sized or responsive.
  • Control Position – Set popup location on the screen( top-left, top-center, top-right, middle-left, middle-center, middle-rigth, bottom-left, bottom-center, bottom-right )
  • Customizable design – Customize the look and feel of the popup. Change the color, border, background, opacity and shadow of the container, overlay and close button. Control the position of the close button, Set the location of the close button in/out of the popup container. Use custom text or images for the close button. Choose various predefined close button icons, and also change their color as needed.

  • Predefined popup themes – There are some built-in good-looking themes you can choose for a popup.
  • Popup theme builder – to create custom themes for your popup use a visual theme builder. See the live preview on the editor.
  • Export popup themes to use on another website.
  • Import popup themes from another website.
  • Opening animation effects – On the opening of a popup you can apply an animation like bounce, swing, fadeIn, slideInDown, slideInUp, etc. Also, you can set the speed of the animation.
  • Closing animation effects – On the closing of a popup you can apply an animation like bounceOut, fadeOut, slideOutDown, slideOutUp, etc. The speed of closing animation is changeable.
  • Live Preview – With a preview link you can see the live output of your popup on your home page without applying that popup to any page.
  • Automatic open – Automatically open the popup after a certain amount of time you select.
  • Show popup always on every page visit.
  • Show popup X number of times to a visitor.
  • Reset the cookie after X days.
  • Apply a popup showing limitations for each page individually.
  • Create various types of popups using different content: HTML popup, Image popup, iFrame popup, Video popup, Newsletter signup popup, Contact form popup, Email subscription popup, etc.


This is another type of popup that will be opened as a new browser window. We also call this a popup window.

  • Control Size – Set width and height in units of ‘px’ or ‘%’ to make your popup fixed-sized.
  • Custom Title – Show your custom text on the titlebar of the new window.
  • Control window features – You can enable or disable window features ( Titlebar.
    Location, Menubar, Resizable, Scrollbars, Statusbar and Toolbar )
  • Open on BODY click – Open the popup after the first click on anywhere on the page.
  • Show popup always on every page visit.
  • Show popup X number of times to a visitor.
  • Reset the cookie after X days.
  • Apply a popup showing limitations for each page individually.

Developer Friendly & Extendable :
You can extend WP Ad Guru without breaking anything.

Action & Filter Hooks :

There are action and filter hooks for nearly every process and output of WP Ad Guru. So you can modify any default behavior and output. You can inject new functionality into this plugin.

For more detail go to wpadguru.com.


This product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com


  • Set Banner Ad to Zone
  • Add New Banner
  • All Modal Popups
  • Add New Modal Popup
  • Create Custom Popup Theme
  • Add New Window Popup


Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “WP Ad Guru”.
  3. Install, then Activate it.

Old Way:

  1. Upload the wp-ad-guru folder to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.

How To Use WP Ad Guru:

For more detail read WP Ad Guru Documentation.


February 23, 2021 1 reply
Seems like a pretty good plugin until someone turns on ad-blocker. The whole website breaks, JavaScript stops loading and in general it’s pretty unusable. There are indeed plenty of configurations and customizations but does not seem to respond well to external events such as ad-block. Had to uninstall completely and switch to another plugin.
May 14, 2020 1 reply
Ok, so how come is this free? One of the most brilliant, thoughtful, deep and comprehensive plugins. Sir I wish you ALL THE BEST, Abundance of Joy, Love, Health & Wealth !! This is amazing, THANK YOU for taking the time to develop and put it up for free for the community.
Read all 3 reviews

Contributors & Developers

“WP Ad Guru – Banner ad, Responsive popup, Popup maker, Ad rotator & More” is open source software. The following people have contributed to this plugin.



2.5.3 – May 24, 2024

  • Fix: PHP deprecation notices.

2.5.2 – March 06, 2023

  • Fix: PHP Notice: A non-well-formed numeric value encountered.
  • Fix: Bug in the logic of serving ads on the home page.
  • Fix: Style issues on the ad setup manager page.
  • Improve: Modal Popup sidebar preview.
  • Fix: Extra blank space at the bottom and right side of a modal popup. Stop the horizontal scrollbar for big images.

2.5.1 – January 17, 2023

  • Fix: PHP warning.

2.5.0 – September 04, 2021

  • Fix: Some style issues.

2.4.0 – October 30, 2020

  • New: Zone visibility condition: Show/hide a zone based on screen size.
  • Fix: Set overflow hidden if the width of a zone or ad is greater than the container area.

2.3.0 – October 03, 2020

  • Update: New hook to filter slider options.

2.2.0 – November 19, 2019

  • New: Automatic zone inserter: Now you can inject an ad zone to various places of front-end pages automatically.
  • Update: Latest MaxMind GeoIP Database.

2.1.0 – September 11, 2019

  • New: Ad setup manager page: Completely new UI to create conditions and set up ads to pages.
  • Update: Latest MaxMind GeoIP Database.

2.0.4 – March 08, 2019

  • Update: Add new predefined sizes for zones and banners.
  • Update: Redesign plugin main dashboard page.
  • Update: Latest MaxMind GeoIP Database.

2.0.3 – February 17, 2019

  • Fix: PHP Warnings were being happened when there is no zone created yet.

2.0.2 – February 10, 2019

  • Fix: content-type image: image link was blank in output.

2.0.1 – February 9, 2019

  • Fix: The modal popup preview area was overlapping the media uploader modal.

2.0.0 – February 9, 2019

  • Initial release including all features of ‘WP Ad Guru Lite’ and premium ‘WP Ad Guru’ plugins.