WPSSO Schema JSON-LD Markup for Google Rich Results SEO and Pinterest Rich Pins


Offers accurate and comprehensive Schema JSON-LD markup:

Including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, item lists for Google’s Carousel Rich Results, customized property values, and much, much more (see the complete list of features below for Free / Pro version details).

Includes Schema JSON-LD markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profiles, search results, Accelerated Mobile Pages (AMP) pages, etc.

Better Schema product markup for WooCommerce (Pro version):

The WooCommerce plugin by Automattic offers incomplete Schema markup for Google’s Product Rich Results requirements, where-as the WPSSO JSON Pro add-on includes complete and correct markup for Google’s Product Rich Results, with additional product images, product variations, product attributes (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, size, SKU, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, and much, much more.

Fixes ALL Google Search Console / Structured Data Testing Tool errors:

  • A value for the headline field is required.
  • A value for the image field is required.
  • A value for the logo field is required.
  • A value for the publisher field is required.
  • The aggregateRating field is recommended.
  • The brand field is recommended.
  • The headline field is recommended.
  • The image field is recommended.
  • The mainEntityOfPage field is recommended.
  • The review field is recommended.
  • This Product is missing a global identifier.
  • etc.

Additional e-Commerce plugins are also supported in the Pro version, including Easy Digital Downloads, MarketPress, and WP eCommerce.

Users Love the WPSSO JSON Add-on

★★★★★ — “Forget everything else this is the best schema plugin – Sincerely, we bought other plugins that we had to abandon due to the lack of important features, but with this [WPSSO JSON] we get all that we need – and our schema has more features than the competition!” – zuki305

★★★★★ — “Tried three other plugins before this one – for our Woocommerce site, this was by far the best one. Thanks!” – EntoMarket

★★★★★ — “Crazy good! This plugin is one of my favorites! JS aggressively develops and improves this suite of plugins, continuously improving and adding features – with great customer support to boot! Highly recommended to improve your SEO for all kinds of JSON schemas!” – mikegoubeaux

★★★★★ — “This plugin is heaven sent. I know little about SSO and this has taken care of everything. The support makes this an even better plugin to have. Keep up the great work!” – kevanchetty

WPSSO JSON Standard Features

  • Extends the features of the WPSSO Core Free or Pro plugin.

  • Provides Schema JSON-LD markup (aka Structured Data) for the following Schema types (other Schema types are available in the Pro version):

  • Provides complete image SEO markup with information from the WordPress Media Library.

  • Built-in support for Automattic’s Accelerated Mobile Pages (AMP) plugin.

  • Includes contributor markup for Co-Authors Plus authors and guest authors (WPSSO Core Pro plugin required).

  • Adds a Schema Markup settings page to the SSO menu with additional options:

    • Schema Properties
      • WebSite Name
      • WebSite Alternate Name
      • WebSite Description
      • Organization Logo URL
      • Organization Banner URL
      • Maximum Images to Include
      • Schema Image Dimensions
      • Maximum Description Length
      • Maximum Text Property Length
      • Add CreativeWork Text Property
      • Add 5 Star Rating If No Rating
    • Schema Types
      • Type for Blog Front Page
      • Type for Static Front Page
      • Type for User / Author Page
      • Type for Search Results Page
      • Type for Other Archive Page
      • Type by Post Type for Posts, Pages, Media, (Post Type) Archive Page, and custom post types
      • Type by Term Taxonomy for Categories, Tags, and custom term taxonomies
    • Knowledge Graph
      • Knowledge Graph for Home Page
        • Include WebSite Information for Google Search
        • Include Organization Social Profile for a Business Site
        • Include Person Social Profile for a Personal Site
      • User for Person Social Profile
    • Custom Meta Defaults
      • Creative Work Information
        • Default Family Friendly
        • Default Publisher
        • Default Service Provider
      • Event Information
        • Default Organizer Org.
        • Default Organizer Person
        • Default Performer Org.
        • Default Performer Person
        • Default Event Venue
      • Job Posting Information
        • Default Hiring Organization
        • Default Job Location

WPSSO JSON Pro / Premium Features

Schema JSON-LD Markup Examples

WPSSO Core Plugin Prerequisite

WPSSO Schema JSON-LD Markup (aka WPSSO JSON) is an add-on for the WPSSO Core Plugin (Free or Pro version).

The WPSSO JSON Pro add-on uses WPSSO Core Pro features and requires an active and licensed WPSSO Core Pro plugin.


  • WPSSO JSON settings page with options for site name, alternate name, logo, banner, image size, and Schema types for posts, pages, custom post types, etc.
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Article (Pro version).
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Recipe (Pro version).
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Review (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/Recipe on Pinterest (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/TechArticle in Google's Structured Data Testing Tool (Pro version).



Uninstalled yaost to get brand, mpn etc for my store , this plugin promised to take care "everything i need" .. nope . messed around for about an hours trying to get this to do "everything i need" uninstalled and went back to yoast.

Forget everything else this is the best schema plugin

If you really want to take advantage of all the juice of web with Google and the rest of the sites, this plugin is the best option for your. Sincerely, we have already paid others more expensive and we had to abandon it later due to the lack of some important features for us; but with this we get all what we need, right now our schema has more features than the competition.(which is perfect!!) I want to give a sincere thanks to the creator for the great help with the last update
Read all 39 reviews

Contributors & Developers

“WPSSO Schema JSON-LD Markup for Google Rich Results SEO and Pinterest Rich Pins” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Free / Standard Version Repositories

Development Updates for Pro / Premium Version

Development, alpha, beta, and release candidate updates are available to Pro version customers.

Under the SSO > Update Manager settings page, select the “Development and Up” version filter for WPSSO Core and all its extensions (to satisfy any version dependencies). Save the plugin settings, and click the “Check for Updates” button to fetch the latest / current WPSSO version information. When new Development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always re-select the “Stable / Production” version filter at any time to re-install the last stable / production version of a plugin.

Changelog / Release Notes

Version 2.0.0-dev.3 (2019/06/20)

  • New Features
    • None.
  • Improvements
    • Added a new “Default Family Friendly” option under the SSO > Schema Markup > Custom Meta Defaults tab.
  • Bugfixes
    • None.
  • Developer Notes
    • Maintenance release for WPSSO Core v5.0.0.

Version 1.45.2 (2019/05/31)

  • New Features
    • None.
  • Improvements
    • Added support for Schema Place mid-day closure.
  • Bugfixes
    • Fixed the Schema QAPage markup to include Schema Question type posts in the ‘mainEntity’ property.
  • Developer Notes
    • None.

Version 1.45.1 (2019/05/27)

  • New Features
    • None.
  • Improvements
    • Added a “How-To Direction Text” option for How-To Steps.
  • Bugfixes
    • Fixed the HowToStep markup for Google by adding an ‘itemListElement’ property.
  • Developer Notes
    • None.

Version 1.45.0 (2019/05/20)

  • New Features
    • None.
  • Improvements
    • Updated the HowTo markup with the new Schema types HowToStep, HowToSupply, and HowToTool.
  • Bugfixes
    • Fixed adding an array element to a possible json data string value.
    • Fixed the HowTo selection and its options display in the Document SSO metabox.
    • Fixed the WpssoJsonProPropHasPartMentions::maybe_add_single_data() method to handle nested @graph arrays.
  • Developer Notes
    • Update for code changes in WPSSO Core v4.31.0.

Version 1.44.0 (2019/05/04)

  • New Features
    • None.
  • Improvements
    • Added support for the Schema ‘primaryImageOfPage’ property for the Schema WebPage type.
  • Bugfixes
    • None.
  • Developer Notes
    • Renamed the WpssoJsonGplHeadWebPage class to WpssoJsonGplHeadCreativeWork.
    • Moved the 3rd party integration modules from WPSSO JSON Pro to WPSSO Core Pro:
      • Simple Job Board
      • WP Job Manager
      • WP Product Review
      • WP Recipe Maker
      • WP Ultimate Recipe