WPSSO Schema JSON-LD Markup – Schema / Structured Data / Rich Snippet / SEO Markup

Description

Comprehensive and accurate Schema / Rich Card markup for Google:

Including image objects / SEO, video objects / SEO, local business SEO, organization / publisher, person / author and co-authors, complete and very extensive eCommerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, customized property values, and much, much more (see the Quick List of Features bellow for Free / Pro version details).

Customized Schema markup and optimization features for Pinterest:

Pinterest does not (currently) read Google’s preferred Schema JSON-LD format — WPSSO Core and its WPSSO JSON extension include special provisions to include unique Schema meta tags for Pinterest, along with methods to prevent conflicts between incompatible Pinterest and Facebook Open Graph meta tag values.

Select a different Schema than BlogPosting for your AMP pages.

Provides extensive markup for WooCommerce products and variations (Pro version):

Including product images, custom product variations (weight, size, color, material, etc), product reviews, product ratings, and much more.

Adds comments and threaded replies to Schema CreativeWork:

Includes comments, reviews, and their replies to the Schema CreativeWork markup and its sub-types (Article, BlogPosting, Recipe, Review, WebPage, etc.) for even better Google SEO ranking. 😉

WPSSO JSON is incredibly fast and coded for performance:

WPSSO Core and its extensions make full use of all available caching techniques (persistent / non-persistent object and disk caching), and load only the PHP library files and object classes they need, keeping their code small, fast, and light.

WPSSO Core and its extensions are fully tested and compatible with PHP v7.x (PHP v5.3 or better required).

WPSSO Core Plugin Prerequisite

WPSSO Schema JSON-LD Markup is an extension for the WPSSO Core plugin — which creates complete & accurate meta tags and Schema markup from your content for social sharing, social media / SMO, search / SEO / rich cards, and more.

The WPSSO JSON Free extension works with either the Free or Pro version of WPSSO Core.

The WPSSO JSON Pro extension uses many WPSSO Core Pro plugin features and requires the WPSSO Core Pro plugin.

Quick List of Features

WPSSO JSON Free / Standard Features

⊛   Extends the features of WPSSO Free or Pro.

⊛   Includes support for Automattic’s Accelerated Mobile Pages (AMP) plugin.

⊛   Includes contributor markup for Co-Authors Plus authors and guest authors (requires WPSSO Pro to retrieve co-author information).

⊛   Adds an additional “Schema Markup” settings page to the SSO menu:

  • Website Alternate Name
  • Organization Logo URL
  • Organization Banner URL
  • Maximum Images to Include
  • Schema Image Dimensions
  • Maximum Description Length
  • Author / Person Name Format
  • Item Type for Blog Front Page
  • Item Type for Static Front Page
  • Item Type for Archive Page
  • Item Type for User / Author Page
  • Item Type for Search Results Page
  • Item Type by Post Type (for Posts, Pages, Media, and custom post types).
  • Default Reviewed Item Type

⊛   Adds Schema / Structured Data / SEO JSON-LD markup for:

⊛   Provides complete image SEO in webpage Schema JSON-LD markup.

⊛   Download the Free version from GitHub or WordPress.org.

Quick List of Features (Continued)

WPSSO JSON Pro / Additional Features

⊛   Extends the features of WPSSO Pro (requires a licensed WPSSO Pro plugin).

⊛   Provides complete image and video SEO in webpage Schema JSON-LD markup.

⊛   WPSSO Pro integrates with many 3rd party plugins and services for additional image, video, e-commerce product details, SEO settings, etc. The following modules are included with the Pro version of WPSSO, and are automatically loaded if/when the supported plugins and/or services are required.

  • WPSSO Pro Integrated 3rd Party Plugins
    • All in One SEO Pack
    • bbPress
    • BuddyPress (including Group Forum Topics)
    • Co-Authors Plus (including Guest Authors)
    • Easy Digital Downloads
    • Gravity Forms + GravityView
    • HeadSpace2 SEO
    • MarketPress – WordPress eCommerce
    • NextGEN Gallery
    • Polylang
    • rtMedia for WordPress, BuddyPress and bbPress
    • The Events Calendar
    • The SEO Framework
    • WooCommerce (versions 1, 2, and 3)
    • WordPress REST API (version 2)
    • WP eCommerce
    • Yoast SEO (aka WordPress SEO)
    • Yotpo Social Reviews for WooCommerce
  • WPSSO Pro Integrated Service APIs
    • Bitly
    • Facebook Embedded Videos
    • Google URL Shortener
    • Gravatar (Author Image)
    • Ow.ly
    • Slideshare Presentations
    • TinyURL
    • Vimeo Videos
    • Wistia Videos
    • Your Own URL Shortener (YOURLS)
    • YouTube Videos and Playlists

⊛   WPSSO JSON Pro includes additional 3rd party integration modules to extend Schema markup:

  • Integration with 3rd Party Plugins
    • WP Product Review
    • WP Recipe Maker
    • WP Ultimate Recipe

⊛   Adds additional custom options to the Social and Search Optimization metabox, displayed or hidden based on the Schema Item Type selected:

  • Schema Item Name (aka Title)
  • Schema Description
  • Main Entity of Page
  • Schema Item Type
  • Additional Type URLs
  • Article Publisher
  • Article Headline
  • Event Organizer
  • Event Performer
  • Event Start (date, time, timezone)
  • Event End (date, time, timezone)
  • Event Offers (name, price, currency, availability)
  • Job Posting Hiring Organization
  • Job Posting Base Salary (Yearly)
  • Recipe Preparation Time
  • Recipe Cooking Time
  • Recipe Total Time
  • Recipe Total Calories
  • Recipe Quantity
  • Recipe Ingredients
  • Recipe Instructions
  • Recipe Nutrition Information per Serving
  • Serving Size
    • Calories
    • Protein
    • Fiber
    • Carbohydrates
    • Sugar
    • Sodium
    • Fat
    • Saturated Fat
    • Unsaturated Fat
    • Trans Fat
    • Cholesterol
  • (Review) Subject Type
  • (Review) Subject Name
  • (Review) Subject Webpage URL
  • (Review) Subject Image URL
  • Review Rating

⊛   Adds Schema / Structured Data / SEO JSON-LD markup for:

Markup Examples

⊛   Markup Example for a Restaurant using the WPSSO PLM extension to manage the Place / Location information (address, geo coordinates, business hours – daily and seasonal, restaurant menu URL, and accepts reservation values).

⊛   Markup Example for a Tech Article published on surniaulula.com.

⊛   Markup Example for a WooCommerce Product, including its name, description, images, videos, sku, price, condition, availability, ratings, colors, category, width, height, weight, all product variations, and much more.

Extends the WPSSO Core Plugin

⊛   The WPSSO JSON Free extension works with either the Free or Pro version of WPSSO Core.

⊛   The WPSSO JSON Pro extension uses many WPSSO Core Pro plugin features and requires the WPSSO Core Pro plugin.

⊛   Purchase the WPSSO Schema JSON-LD Markup Pro extension here (all purchases include a No Risk 30 Day Refund Policy).

Additional Documentation

Screenshots

  • WPSSO JSON Schema Markup settings page includes options for site name, alternate name, logo, banner, image size, and Schema types for posts, pages, custom post types, etc.
  • WPSSO JSON options in the Social and Search Optimization metabox for the Schema type https://schema.org/Article (Pro version).
  • WPSSO JSON options in the Social and Search Optimization metabox for the Schema type https://schema.org/Recipe (Pro version).
  • WPSSO JSON options in the Social and Search Optimization metabox for the Schema type https://schema.org/Review (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/Recipe on Pinterest (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/TechArticle in Google's Structured Data Testing Tool (Pro version).

Reviews

Essential add-on for the WPSSO Core plugin

This is an essential add-on for the excellent WPSSO Core plugin. Adds new fields and options that Google and Bing like for better SEO — even the free version. No performance hits or conflicts that I’ve found. Spend a few minutes to optimize this add-on’s settings. Then watch your SERPs improve. Outstanding plugin.

Insanely good support. 10/10

Same review I gave for the main WPSSO plugin…. This is my first time reviewing a plugin. I’m a mid-level WordPresser (not a pro by any means) and never felt the urge to comment on a plugin as I don’t necessarily always know what the shortcomings may be from a coding standpoint. But my experience with this plugin developer blew me away. I’ve never seen anything like it.

The plugin itself (and possibly some extensions) automatically inserts all the correct markup for every major social media platform. I faced a very particular conflict with the caching system of my host WPengine not interacting properly with Pinterest. This was not a problem with the plugin but JS stuck with it for several days doing diagnostics and updating the WPSSO plugins to work around the caching issue. He communicates promptly and goes beyond the call of duty to make it work for you.

10/10

Read all 14 reviews

Contributors & Developers

“WPSSO Schema JSON-LD Markup – Schema / Structured Data / Rich Snippet / SEO Markup” is open source software. The following people have contributed to this plugin.

Contributors

“WPSSO Schema JSON-LD Markup – Schema / Structured Data / Rich Snippet / SEO Markup” has been translated into 5 locales. Thank you to the translators for their contributions.

Translate “WPSSO Schema JSON-LD Markup – Schema / Structured Data / Rich Snippet / SEO Markup” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

Free / Basic Version Repository

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Changelog / Release Notes

Version 1.17.0-dev.2 (2017/10/20)

  • New Features
    • Added support for the WP Job Manager plugin.
  • Improvements
    • Added support for additional Schema Job Posting properties (hiringOrganization, baseSalary, salaryCurrency, etc.).
    • Added options in the Social and Search Optimization metabox for the Schema Job Posting type:
      • Hiring Organization
      • Base Salary (Yearly) and currency selection
  • Bugfixes
    • None
  • Developer Notes
    • Added checks for the WP Job Manager, WP Recipe Maker, WP Ultimate Recipe, and WP Product Review plugins.
    • Minor code refactoring for WPSSO v3.47.2.
      • Added a call to the new WpssoUtil get_ext_req_msg() method to get the required extension text message.

Version 1.16.7 (2017/10/15)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Fixed the inLanguage property value by calling the SucomUtil get_locale() method instead of the WordPress get_locale() function.
  • Developer Notes
    • Added a new WPSSO_SCHEMA_POSTS_PER_PAGE_MAX constant (default is 20) to limit posts included in a collection.
    • Added a shortcode_exists() call to the WpssoJsonShortcodeSchema add_shortcode() and remove_shortcode() methods for more complete debug info.
    • Added ‘wpsso_text_filter_before’ and ‘wpsso_text_filter_after’ action hooks WpssoJsonShortcodeSchema to dynamically remove / add the schema shortcode(s) as required.

Version 1.16.6 (2017/10/02)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Minor code refactoring / standardizing for WPSSO v3.46.3.

Version 1.16.5 (2017/09/15)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Minor code refactoring for WPSSO v3.46.1.
      • Renamed the Advanced settings ‘social’ tab ID to ‘custom_meta’.
      • Moved common Schema options from the settings page to methods the WpssoAdmin class.

Version 1.16.4 (2017/09/10)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Minor code refactoring for WPSSO v3.46.0.

Version 1.16.3 (2017/09/03)

  • New Features
    • None
  • Improvements
    • Added a timezone selection for Event Start / End times (Pro version).
    • Added Schema properties ‘url’, ‘validFrom’, and ‘validThrough’ for Schema Event offers.
    • Added multiple “Event Offers” options in the Social and Search Optimization metabox, including the offer name, price, currency, and availability (Pro version).
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.16.2 (2017/08/30)

  • New Features
    • None
  • Improvements
    • Added a tabbed layout to the Schema Markup settings page, moving all definitions of Schema types to a “Schema Types” tab.
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.16.1 (2017/08/23)

  • New Features
    • None
  • Improvements
    • Added a ‘seller’ property to Schema Product type offers with the site organization markup (Pro version).
    • Added a ‘brand’ property to the Schema Product type, which can be defined from a custom field, in the Social and Search Optimization metabox, or from a WooCommerce product attribute (Pro version).
    • Added ‘Event Start’ and ‘Event End’ options in the Social and Search Optimization metabox for Schema Event and its sub-types (Pro version).
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.16.0 (2017/08/08)

  • New Features
    • Added a new [schema][/schema] shortcode to define additional Schema types and properties for sections / blocks in the content. See the Schema Shortcode for Custom Markup notes for more information.
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.15.1 (2017/07/03)

  • New Features
    • None
  • Improvements
    • Renamed the Schema type for the Product itemOffered property from IndividualProduct to ProductModel.
  • Bugfixes
    • None
  • Developer Notes
    • Renamed the “hasPart” property for collection / profile / search pages to “mentions” and for blog pages to “blogPost”.
    • Renamed the WpssoJsonSchema::add_parts_data() method to add_posts_data().
    • Replaced the fifth argument to WpssoJsonSchema::add_posts_data() from $is_main to $prop_name (defaults to “mentions”).
    • Renamed the following filters:
      • ‘wpsso_json_add_https_schema_org_collectionpage_parts’ to ‘wpsso_json_add_https_schema_org_collectionpage_mentions’
      • ‘wpsso_json_add_https_schema_org_searchresultspage_parts’ to ‘wpsso_json_add_https_schema_org_searchresultspage_mentions’
      • ‘wpsso_json_add_https_schema_org_profilepage_parts’ to ‘wpsso_json_add_https_schema_org_profilepage_mentions’
      • ‘wpsso_json_add_https_schema_org_blog_parts’ to ‘wpsso_json_add_https_schema_org_blog_blogpost’

Version 1.15.0 (2017/06/21)

  • New Features
    • None
  • Improvements
    • Localized the “Organization Logo URL” and “Organization Banner URL” option values.
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.14.3 (2017/06/07)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Added a return value check when getting the author data for the Schema review property.
  • Developer Notes
    • None

Version 1.14.2 (2017/06/06)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Fixed an error from the Google validator by removing the ‘video’ property for Schema Products.
  • Developer Notes
    • None

Version 1.14.1 (2017/05/29)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Fixed detection of weight, width, height attributes for product variations (Pro version).
  • Developer Notes
    • None

Version 1.14.0 (2017/05/15)

  • New Features
    • None
  • Improvements
    • Added a new “Additional Type URL” option in the Social and Search Optimization metabox for posts, pages, and custom post types.
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.13.9 (2017/04/30)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Fixed inheritance of Schema sub-types when adding Organization markup.
    • Fixed check of variable product for WooCommerce v3.x (Pro version).
  • Developer Notes
    • Code refactoring to rename the $is_avail array to $avail for WPSSO v3.42.0.
    • Added a Schema type inheritance feature when adding markup for single Schema elements.

Version 1.13.8 (2017/04/22)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Fixed a null value for the default publisher ID in Schema WebPage and BlogPosting markup.
  • Developer Notes
    • Renamed the SucomUtil crawler_name() calls to get_crawler_name() for WPSSO v3.41.0.

Version 1.13.7 (2017/04/16)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Refactored the plugin init filters and moved/renamed the registration boolean from is_avail[$name] to is_avail['p_ext'][$name].

Version 1.13.6 (2017/04/08)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Minor revision to move URLs in the extension config to the main WPSSO Core plugin config.
    • Dropped the package number from the production version string.

Version 1.13.5 (2017/04/05)

  • New Features
    • None
  • Improvements
    • Updated the plugin icon images and the documentation URLs.
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.13.4 (2017/03/31)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Added a ‘wpsso_og_add_mt_reviews’ filter to return true for WPSSO v3.40.7.

Version 1.13.3 (2017/03/25)

  • New Features
    • None
  • Improvements
    • Added a new “Organization” selector in the Social and Search Optimization metabox when the Schema Item Type is an Organization.
    • Added the organization filter to the local business filter (local businesses are both places and organizations).
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.13.2 (2017/03/15)

  • New Features
    • None
  • Improvements
    • Added comments / replies for each review to the Schema Review markup.
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.13.1 (2017/03/10)

  • New Features
    • None
  • Improvements
    • Added support for the “itemCondition” property in the https://schema.org/Product markup (Pro version).
  • Bugfixes
    • Fixed a variable name conflict in the WP Recipe Maker integration module (Pro version).
  • Developer Notes
    • None

Version 1.13.0 (2017/03/06)

  • New Features
    • Added support for the WP Recipe Maker plugin (Pro version).
    • Added support for the WP Ultimate Recipe plugin (Pro version).
    • Added two new Recipe Information options (Pro version):
      • Recipe Course
      • Recipe Cuisine
    • Added a Recipe Instructions list in the Social and Search Optimization metabox (Pro version).
    • Added Nutrition Information per Serving options for the Schema Recipe type (Pro version):
      • Serving Size
      • Calories
      • Protein
      • Fiber
      • Carbohydrates
      • Sugar
      • Sodium
      • Fat
      • Saturated Fat
      • Unsaturated Fat
      • Trans Fat
      • Cholesterol
  • Improvements
    • None
  • Bugfixes
    • Fixed an incorrect textdomain value for a few option labels.
  • Developer Notes
    • Refactored the WP Product Review integration module to standardize the code / methods with the two new recipe modules included in this version.

Version 1.12.3 (2017/02/26)

  • New Features
    • Added support for the WP Product Review plugin (Pro version).
  • Improvements
    • Added new options for the Schema type Review (Pro version):
      • (Review) Subject Name
      • (Review) Subject Image URL
  • Bugfixes
    • None
  • Developer Notes
    • None

Version 1.12.2 (2017/02/19)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • None
  • Developer Notes
    • Renamed a few site related option keys for WPSSO v3.39.9:
      • ‘og_site_name’ => ‘site_name’
      • ‘og_site_description’ => ‘site_desc’

Version 1.12.1 (2017/02/13)

  • New Features
    • None
  • Improvements
    • None
  • Bugfixes
    • Removed the unsupported video property from the Schema Organization markup.
  • Developer Notes
    • None

Version 1.12.0 (2017/02/08)

  • New Features
    • Added comments and replies to the Schema CreativeWork markup and its sub-types (Article, BlogPosting, WebPage, etc.).
  • Improvements
    • Added a new Schema review property module to include WooCommerce product reviews (Pro version).
  • Bugfixes
    • None
  • Developer Notes
    • Added new add_comment_list_data() and add_single_comment_data() methods in the WpssoJsonSchema class.
    • Added a new WpssoJsonProPropReview class in lib/pro/prop/review.php (Pro version).