Toolszu Smart Popup

Description

Toolszu Smart Popup helps you show the right message at the right moment, without slowing your site down. Build a campaign in a visual editor with a live preview, choose when and where it appears, and see how it performs.

Everything is free. There is no paid version, no account and no limits on campaigns.

Four layouts

• Popup in the center of the screen, with an optional image on top, on the left or as the background.
• Slide-in card in any corner.
• Announcement bar at the top or bottom, sticky or in the page flow.
• Full-screen welcome mat.

Content blocks

• Label, heading and message (basic HTML allowed).
• Coupon code with one-click copy.
• Countdown timer to a fixed date, or a personal timer for each visitor. The campaign can hide itself when time runs out.
• Email signup form with optional name field, consent checkbox, thank-you message and webhook (Zapier, Make, n8n and others).
• Call-to-action button and a “No thanks” link.
• Image ads with the “Sponsored” label and rel=”sponsored” links.
• Google AdSense ads: enter your publisher ID and ad slot ID, no code needed.
• Custom HTML and shortcodes, for example a form from another plugin.

Smart triggers

• On page load or after a delay.
• After the visitor scrolls a percentage of the page.
• Exit intent on desktop, and a quick scroll back up on phones.
• After a period of inactivity.
• After a number of pages in the same visit.
• When the visitor clicks any link or button you choose (href="#tzsp-ID", data-tzsp-open="ID" or your own CSS selector).

Targeting

• Whole site, or selected page types: home page, blog, archives, search, 404 and any public post type.
• Specific post, page, category or tag IDs, with an exclude list.
• URL contains or does not contain (great for UTM campaigns).
• Desktop, tablet and mobile.
• Logged-in or logged-out visitors.
• Visitors arriving from search engines, social media, a direct visit or specific websites.

Scheduling

• Start and end date and time in your site’s time zone.
• Days of the week and hours of the day, for lunch deals or weekend sales.

Frequency

• On every page view, once per visit, again after a number of days, or only once.
• Stop showing to visitors who already clicked, copied the coupon or signed up.

Design

• 11 ready-made templates to start from.
• Colors, overlay, corner radius, text size, alignment, shadow and five entry animations.
• Automatic dark mode colors for visitors who use dark mode.
• Desktop and mobile preview while you edit.

Stats

• Views, clicks, click rate, closes and conversions for each campaign, with a 30-day chart.
• Only daily totals are stored. No IP addresses, cookies or visitor profiles.

Fast and light

• Loads only on pages where a campaign can appear.
• Vanilla JavaScript with no jQuery on your site, no external fonts, icons or libraries.
• Works with page cache plugins: visitor rules run in the browser.

Accessible

• Keyboard friendly: Esc closes, focus stays inside open popups and returns afterwards.
• Screen reader labels, respects “reduce motion”.

Privacy

• Signups connect to the WordPress personal data export and erase tools.
• Suggested text is added to your privacy policy guide.
• Choose whether campaigns, stats and signups are deleted when you remove the plugin.

External Services

This plugin connects to an external service only when you choose to show a Google AdSense ad.

• Service: Google AdSense, provided by Google LLC.
• What it is used for: showing the AdSense ad unit you set in a campaign.
• When: only on pages where a campaign with the “AdSense” content type can appear. The script https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js is then loaded in the visitor’s browser with your publisher ID.
• Data sent: Google receives the visitor’s request for the ad, including their IP address, browser details and the page address, as for any AdSense ad.
• Terms: https://www.google.com/adsense/new/localized-terms
• Privacy policy: https://policies.google.com/privacy

Signup webhooks are optional. If you add a webhook URL to a signup form, each new signup (email, name, campaign, page and date) is sent to the address you entered.